» News: First Microsoft Store in Canada Has Killer Opening Weekend Attendance

L.E. Green

|    Monday, November 19, 2012

Whether you’re a Mac or PC user, you can say whatever you like about Microsoft and its products over the years, but you can’t say the company doesn’t know how to throw a party or draw a crowd, because it did both for the opening weekend of its first Microsoft Store in Canada. With the opening of a new wing at Yorkdale Shopping Centre, in Toronto, came a private function this past Thursday evening, (prior to its official public opening the following day), followed by crowds lined up outside a specially constructed tent in the mall’s parking lot on Friday morning, where the Microsoft was giving away gift cards to a select few in line, plus wristbands to a special concert featuring Train, happening the next day.

It’s safe to assume that the PC giant was hoping to play off Apple’s success with its Apple Stores, not just by emulating their designs and employee dress code, but with bodies in store. And that, it managed to do masterfully. With the store packed, and every demo unit occupied, it, indeed, felt like an Apple Store. Of course, Wayne Gretzky dropping by on midday Friday probably helped a bit too.


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