» News: Ubisoft Rocks Toronto with Assassin’s Creed III Launch Party

L.E. Green

|    Monday, October 22, 2012

I’m not usually one to get into the specifics of launch parties or events aside from the game-related portions, but when a publisher throws together one heck of a shindig, it’s certainly worth mentioning. Ubisoft’s Assassin’s Creed III Toronto launch party certainly fits that bill. Held this past week at a club in Toronto’s Distillery District, the event started out with the usual gameplay demo, showing off a particularly action-filled scene (in which the demonstrator hilariously failed a number of times), and went into open play from there. There were plenty of stations on which visitors could play the game, and the Vita version, Liberation.

The twist, though, was that this was open to the community as well, so gamers from around the city got to get in on the fun too. And not just the gameplay, but all of the niceties that is usually reserved for members of the media at events like these. The food, the drinks, access to members of the development team – it was all available to everyone. And “everyone” came, surprisingly, from diverse age groups (we’re talking 20s-70s). The party raged on long after we left. We’ll give our opinions on the game itself soon.


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