» News: Nike Takes on Kinect Fitness Games

L.E. Green

|    Thursday, August 9, 2012

  • Developer: Sumo Digital
  • Publisher: Microsoft Studios
  • Platform: Xbox 360
  • Players: 1-2
  • Rating: E
  • Genre: Fitness

If there’s one thing you can definitely say about Kinect for Xbox 360, it’s that it has become a dream tool for virtual fitness game developers. Certainly not the first, and I doubt the last, Nike is now stepping into this well saturated arena with its own fitness game, based its already-successful program Nike+. The not-so-creatively titled Nike+ Kinect is taking its real world program to the Xbox 360 and combining it with Kinect to create a multi-faceted fitness experience that also adds in social gameplay and challenges, plus a companion mobile app to motivate players to keep coming back for more.

Last week, Microsoft Studios released a trailer for the game showcasing how it works, as well as some information about the thinking behind Nike+ Kinect‘s gameplay structure. As far as the thinking behind a sports apparel company releasing a video game goes, it’s certainly has the potential to be a smart business move. A large user base could translate into brand loyalty because “this is the brand that helped me get fit”, and lead to a slew of Nike products sold, which, for Nike, would be a great thing. Nike+ Kinect is scheduled to release this holiday season.

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Category: News

 

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